The Process and Effects of Mass Communication, Band 10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 Seiten The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Wilbur Schramm, Donald F. Roberts. Thus every discipline concerned with human society and human behavior must necessarily be concerned with communi- cation . It is no accident that the research mentioned at the be- ginning of this paper ...
Wilbur Schramm, Donald F. Roberts. Thus every discipline concerned with human society and human behavior must necessarily be concerned with communi- cation . It is no accident that the research mentioned at the be- ginning of this paper ...
Seite 355
... human needs , meanings , values , beliefs , and so forth ; W. Phillips Davi- son describes the environment men experience as containing not only physical features , but also social , expected , and imag- ined features ; Kenneth Boulding ...
... human needs , meanings , values , beliefs , and so forth ; W. Phillips Davi- son describes the environment men experience as containing not only physical features , but also social , expected , and imag- ined features ; Kenneth Boulding ...
Seite 357
... human communication , Melvin DeFleur writes : It is no exaggeration to say that the human communicative act , proceeding on the basis of the significant symbol , is a pre- requisite ability without which it would not be possible for man ...
... human communication , Melvin DeFleur writes : It is no exaggeration to say that the human communicative act , proceeding on the basis of the significant symbol , is a pre- requisite ability without which it would not be possible for man ...
Inhalt
Humans | 5 |
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
Urheberrecht | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York
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