The Process and Effects of Mass Communication, Band 10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 Seiten The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Seite 406
... individual may make a special effort to express only " correct " opinions in order to gain admission into a particular group or social set , or in order to avoid being fired from his government job . Or the individual may be concerned ...
... individual may make a special effort to express only " correct " opinions in order to gain admission into a particular group or social set , or in order to avoid being fired from his government job . Or the individual may be concerned ...
Seite 407
... individual - who possesses those characteristics that the individual himself lacks - such as control in a situation in which the individual is helpless , direction in a situation in which he is disoriented , or belongingness in a ...
... individual - who possesses those characteristics that the individual himself lacks - such as control in a situation in which the individual is helpless , direction in a situation in which he is disoriented , or belongingness in a ...
Seite 414
... individual's choice behavior is lim- ited , influence will tend to take the form of compliance . This may happen if the individual is pressured into the induced re- sponse , or if alternative responses are blocked . The induced re ...
... individual's choice behavior is lim- ited , influence will tend to take the form of compliance . This may happen if the individual is pressured into the induced re- sponse , or if alternative responses are blocked . The induced re ...
Inhalt
Humans | 5 |
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
Urheberrecht | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York
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Das Stimulus-Response-Modell - Sinn und Weiterentwicklungen Marcus Breisinger Eingeschränkte Leseprobe - 2007 |