The Process and Effects of Mass Communication, Band 10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 Seiten The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Seite 457
... samples were asked if they had heard or read any- thing about a given piece of information . The entire sample was then given the gist of the information in one or two sen- tences . ( In the case of those who had admitted familiarity ...
... samples were asked if they had heard or read any- thing about a given piece of information . The entire sample was then given the gist of the information in one or two sen- tences . ( In the case of those who had admitted familiarity ...
Seite 462
... sample registered a 14 percent higher " approve " vote than did the equivalent control sample which was not given the infor- mation . But this overall comparison obscured the differential effect of the information . 9 This sample was ...
... sample registered a 14 percent higher " approve " vote than did the equivalent control sample which was not given the infor- mation . But this overall comparison obscured the differential effect of the information . 9 This sample was ...
Seite 704
... Sample Characteristics of Sample Data Collection Proceduresb Principal Concerns Id Arbitron National 1,400 Coincident Random sample of listed phone numbers and probability PH ; metered Audience devices to record tuning behavior sample ...
... Sample Characteristics of Sample Data Collection Proceduresb Principal Concerns Id Arbitron National 1,400 Coincident Random sample of listed phone numbers and probability PH ; metered Audience devices to record tuning behavior sample ...
Inhalt
Humans | 5 |
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
Urheberrecht | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York
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Das Stimulus-Response-Modell - Sinn und Weiterentwicklungen Marcus Breisinger Eingeschränkte Leseprobe - 2007 |