Canadian Broadcasting: Market Structure and Economic Performance
Institute for Research on Public Policy, 1980 - 277 Seiten
From the back cover: There is evidence that the private sector of the Canadian broadcasting system is failing to perform in the manner envisaged by the Broadcasting Act. The debate on this, and related questions has largely taken place without a thorough examination and understanding of the economics of the television, radio and cable industries. The authors examine and attempt to answer the following question which have important implications for public policy: What are the ownership patterns (both at the local market and national level) in the television, radio, and cable-television industries? What are the effects of ownership and cross-ownership on the conduct of firms in areas such as pricing and programming? What effects do the ownership patterns have on various performance measures such as profitability, audience size, and program choice and diversity?
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INTRODUCTION AND THEORETICAL BACKGROUND 1
AN OVERVIEW OF THE TELEVISION RADIO
GROUP OWNERSHIP CROSSOWNERSHIP
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30 second able additional advertising rates affiliates analysis Appendix areas associated average basis Broadcasting cable Canada Canadian Chapter characteristics choice Communications companies competing competition competitors concentration considered constant corporations cost cross-ownership CRTC defined dependent determinants developed diversity economic effect equation estimated evidence examine example expected expenses firms FM stations greater Herfindahl higher important included income increase independent indicate industry influence interest larger less local market market audience mean measure million newspaper noted offered operating Ottawa owners ownership structure percent percent level performance population position price-cost margin prime production profits programming Public radio station rate of return reduce Regulation Report revenue sample share significant single specification statistically subscribers Table television station tions Toronto variables viewers Winnipeg
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