The Process and Effects of Mass Communication |
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Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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action activity American analysis appears attention attitudes audience become behavior believed called cent communication communists concerned considered countries culture determine direction discussion effect elite enemy evidence example existing expected experience expression fact factors favorable feel function German give given Goebbels hand important indicate individual influence interest interpretation issue Italy kind leaders less listeners mass mass media material means military morale nature newspaper objects organization perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard response Russian seems selected sense side situation social society specific structure successful suggest tend things tion United University values