The Process and Effects of Mass Communication

accepted action activity American analysis appears attention attitudes audience become behavior believed called cent communication Communist concept concerned considered countries crowd culture described determine direction discussion effect enemy evaluation evidence example existing expected experience expression fact factors favorable feel function German give given hand important indicate individual influence interest issue kind leaders less listeners major mass media material means nature newspaper noted objects organized perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard relatively response seems selected sense side similar situation social specific structure subjects successful suggest tend things tion United University values