The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 Seiten |
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Seite 8
... action depends partly on the barriers in the way . You may think it better to keep silent . And if an action does occur , the nature of the action will also depend on the avenues for action available to you and the barriers in your way ...
... action depends partly on the barriers in the way . You may think it better to keep silent . And if an action does occur , the nature of the action will also depend on the avenues for action available to you and the barriers in your way ...
Seite 15
... action by suggesting what action to take . Thus an advertisement usually tells you to buy , what , and where . Propaganda to enemy troops usually suggests a specific action , such as surrender , subversion , or malingering . The suggested ...
... action by suggesting what action to take . Thus an advertisement usually tells you to buy , what , and where . Propaganda to enemy troops usually suggests a specific action , such as surrender , subversion , or malingering . The suggested ...
Seite 486
... action . - Such evidence , though desirable , is rare . It requires , also , analysts trained to avoid two logical fallacies . We must avoid , first , the pitfall of assuming ( post hoc propter hoc ) that any action which conforms to ...
... action . - Such evidence , though desirable , is rare . It requires , also , analysts trained to avoid two logical fallacies . We must avoid , first , the pitfall of assuming ( post hoc propter hoc ) that any action which conforms to ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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