The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 Seiten |
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Seite 297
... Concerned essentially with the technicalities of psychological processes of attitude formation , the hypotheses themselves are not greatly relevant to the purposes of the present paper . For persons concerned with persuasion in regard ...
... Concerned essentially with the technicalities of psychological processes of attitude formation , the hypotheses themselves are not greatly relevant to the purposes of the present paper . For persons concerned with persuasion in regard ...
Seite 403
... concerned with personal influence and the opinon leaders who exercise such influence . These are discussed under the following headings : The importance of personal influence and its relation to the mass media The nature of personal ...
... concerned with personal influence and the opinon leaders who exercise such influence . These are discussed under the following headings : The importance of personal influence and its relation to the mass media The nature of personal ...
Seite 496
... concern in wartime is therefore to reduce such scepticism . That concern , we said , was more clearly expressed in the democra- cies than in Germany or Russia . In order fully to understand this difference , we turn to a more detailed ...
... concern in wartime is therefore to reduce such scepticism . That concern , we said , was more clearly expressed in the democra- cies than in Germany or Russia . In order fully to understand this difference , we turn to a more detailed ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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action activity American analysis appears attention attitudes audience become behavior believed called cent communication communists concerned considered countries crowd culture determine direction discussion effect elite enemy evidence example existing expected experience expression fact factors favorable feel function German give given Goebbels hand important indicate individual influence interest interpretation issue Italy kind leaders less listeners mass media material means military morale nature newspaper objects organization perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard response Russian seems selected sense side situation social society specific structure successful suggest tend things tion United University values York