The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 Seiten |
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Seite 248
... considered at length . Personality and attitude relation- ships will vary with the attitudes being considered and the reference groups involved . The generalization we can make must , therefore , be confined to the description of the ...
... considered at length . Personality and attitude relation- ships will vary with the attitudes being considered and the reference groups involved . The generalization we can make must , therefore , be confined to the description of the ...
Seite 312
... considered by several social sci- entists , among them Lazarsfeld and Merton , to have contributed in various ways to his significant propaganda successes . It would thus appear that persuasion is the more likely to be effec- tive if ...
... considered by several social sci- entists , among them Lazarsfeld and Merton , to have contributed in various ways to his significant propaganda successes . It would thus appear that persuasion is the more likely to be effec- tive if ...
Seite 521
... considered himself and his ministry trouble - shooters : whenever and wherever German morale seemed poor whether among submarine crews or the armies in the East he attempted to provide the necessary propaganda boost ( 204 ) . - Goebbels ...
... considered himself and his ministry trouble - shooters : whenever and wherever German morale seemed poor whether among submarine crews or the armies in the East he attempted to provide the necessary propaganda boost ( 204 ) . - Goebbels ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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action activity American analysis appears attention attitudes audience become behavior believed called cent communication communists concerned considered countries crowd culture determine direction discussion effect elite enemy evidence example existing expected experience expression fact factors favorable feel function German give given Goebbels hand important indicate individual influence interest interpretation issue Italy kind leaders less listeners mass media material means military morale nature newspaper objects organization perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard response Russian seems selected sense side situation social society specific structure successful suggest tend things tion United University values York