The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 Seiten |
Im Buch
Ergebnisse 1-3 von 62
Seite 22
... culture and policy -- It also encodes messages to maintain our relations with other so- cieties in the world , and messages to transmit our culture to its new members . Mass communication , which has the power to extend our eyes and ...
... culture and policy -- It also encodes messages to maintain our relations with other so- cieties in the world , and messages to transmit our culture to its new members . Mass communication , which has the power to extend our eyes and ...
Seite 82
... culture in which they operate . AUDIENCES : THEIR TRUST IN THE MEDIA Audience opinion of and trust in the different media is apparently a local matter , born of the nature of the local media , the culture itself , and the tensions ...
... culture in which they operate . AUDIENCES : THEIR TRUST IN THE MEDIA Audience opinion of and trust in the different media is apparently a local matter , born of the nature of the local media , the culture itself , and the tensions ...
Seite 89
... culture , or whether the changing use of media ( e.g. , the great increase in radio use after 1920 , or in tele ... culture to the culture's new members . - ( 3 ) Speed . Timeliness is maximum in television and radio . There is ...
... culture , or whether the changing use of media ( e.g. , the great increase in radio use after 1920 , or in tele ... culture to the culture's new members . - ( 3 ) Speed . Timeliness is maximum in television and radio . There is ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
21 weitere Abschnitte werden nicht angezeigt.
Andere Ausgaben - Alle anzeigen
Häufige Begriffe und Wortgruppen
action activity American analysis appears attention attitudes audience become behavior believed called cent communication communists concerned considered countries crowd culture determine direction discussion effect elite enemy evidence example existing expected experience expression fact factors favorable feel function German give given Goebbels hand important indicate individual influence interest interpretation issue Italy kind leaders less listeners mass media material means military morale nature newspaper objects organization perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard response Russian seems selected sense side situation social society specific structure successful suggest tend things tion United University values York