The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 Seiten |
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Seite 135
... determines which cause will be organized together with which effect in our cognitive field ? This is an extremely ... determine our perception of causations : Someone comes home of an evening . A gust of wind slams the door shut ...
... determines which cause will be organized together with which effect in our cognitive field ? This is an extremely ... determine our perception of causations : Someone comes home of an evening . A gust of wind slams the door shut ...
Seite 220
... determine how we are going to approach the object , and the steps in our early manipulation of it . . . . -- We can also recognize in such a general attitude toward an object an attitude that represents alternative responses , such as ...
... determine how we are going to approach the object , and the steps in our early manipulation of it . . . . -- We can also recognize in such a general attitude toward an object an attitude that represents alternative responses , such as ...
Seite 360
... determine which members select the message . And every member which does select it will also belong to certain groups whose norms , standards , and rela- tionships will help determine how he responds to the message . There is now a ...
... determine which members select the message . And every member which does select it will also belong to certain groups whose norms , standards , and rela- tionships will help determine how he responds to the message . There is now a ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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action activity American analysis appears attention attitudes audience become behavior believed called cent communication communists concerned considered countries crowd culture determine direction discussion effect elite enemy evidence example existing expected experience expression fact factors favorable feel function German give given Goebbels hand important indicate individual influence interest interpretation issue Italy kind leaders less listeners mass media material means military morale nature newspaper objects organization perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard response Russian seems selected sense side situation social society specific structure successful suggest tend things tion United University values York