The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 Seiten |
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Seite 104
... expression to minority views , and publi- cations specially designed for such expression are extremely effective persuasive agents . b . Radio reaches an audience not as often reached by the other mass media , and tending to be more ...
... expression to minority views , and publi- cations specially designed for such expression are extremely effective persuasive agents . b . Radio reaches an audience not as often reached by the other mass media , and tending to be more ...
Seite 184
... expression of strong emotion will impress this audience as " too propagandistic . " On the contrary , a very hard- hitting anti - Stalin political message seems to be just what most of our listeners there want . Those who are already ...
... expression of strong emotion will impress this audience as " too propagandistic . " On the contrary , a very hard- hitting anti - Stalin political message seems to be just what most of our listeners there want . Those who are already ...
Seite 223
... expression of opinion as such . On the other hand , this same individual may oppose the opening of the dining - room of his club to families when a proposal to do so is being discussed ; he may explain his opposition by claiming that ...
... expression of opinion as such . On the other hand , this same individual may oppose the opening of the dining - room of his club to families when a proposal to do so is being discussed ; he may explain his opposition by claiming that ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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action activity American analysis appears attention attitudes audience become behavior believed called cent communication communists concerned considered countries crowd culture determine direction discussion effect elite enemy evidence example existing expected experience expression fact factors favorable feel function German give given Goebbels hand important indicate individual influence interest interpretation issue Italy kind leaders less listeners mass media material means military morale nature newspaper objects organization perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard response Russian seems selected sense side situation social society specific structure successful suggest tend things tion United University values York