The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 Seiten |
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Ergebnisse 1-3 von 92
Seite 145
Wilbur Schramm. second subject enters the room and stands beside the first subject who proceeds to tell him all he can about the picture . ( All subjects are under instruction to report as " accurately as possible what you have heard ...
Wilbur Schramm. second subject enters the room and stands beside the first subject who proceeds to tell him all he can about the picture . ( All subjects are under instruction to report as " accurately as possible what you have heard ...
Seite 238
... subjects were asked to sort the pictures into different categories or different piles , on whatever basis the subjects might choose to use . After sorting , the investigator noted the arrange- ment of the pictures and secured from the ...
... subjects were asked to sort the pictures into different categories or different piles , on whatever basis the subjects might choose to use . After sorting , the investigator noted the arrange- ment of the pictures and secured from the ...
Seite 279
... subjects . One item on the questionnaire given before the communication asked the subjects to rate the trustworthi- ness of each of a series of authors and publications . Figure 1 gives the percentages of subjects who rated each of the ...
... subjects . One item on the questionnaire given before the communication asked the subjects to rate the trustworthi- ness of each of a series of authors and publications . Figure 1 gives the percentages of subjects who rated each of the ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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action activity American analysis appears attention attitudes audience become behavior believed called cent communication communists concerned considered countries crowd culture determine direction discussion effect elite enemy evidence example existing expected experience expression fact factors favorable feel function German give given Goebbels hand important indicate individual influence interest interpretation issue Italy kind leaders less listeners mass media material means military morale nature newspaper objects organization perceived perception persons persuasion picture political position possible present Press problem propaganda psychological public opinion question radio reading reason reference regard response Russian seems selected sense side situation social society specific structure successful suggest tend things tion United University values York