The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 Seiten |
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Seite 76
... United States consumes almost two thirds of the world's annual production of newsprint . No other country con- sumes 15 per cent as much as does the United States . Compared to the United States ' annual consumption of five million ...
... United States consumes almost two thirds of the world's annual production of newsprint . No other country con- sumes 15 per cent as much as does the United States . Compared to the United States ' annual consumption of five million ...
Seite 179
... United Nations have taken in these areas to help them overcome their haunting tragedies of disease , famine , ignorance , and the loss of human dignity . It might be helpful for the United States and England , and other Powers if ...
... United Nations have taken in these areas to help them overcome their haunting tragedies of disease , famine , ignorance , and the loss of human dignity . It might be helpful for the United States and England , and other Powers if ...
Seite 538
... United States will adopt policies that weaken its economic , political and social fabric ; the United States will decline peacefully into a secondary place in world affairs . Perfect success by Russian propa- gandists will cut down the ...
... United States will adopt policies that weaken its economic , political and social fabric ; the United States will decline peacefully into a secondary place in world affairs . Perfect success by Russian propa- gandists will cut down the ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II