Consumer Research: Introspective Essays on the Study of ConsumptionSAGE Publications, 09.06.1995 - 419 Seiten This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years. |
Inhalt
PREFACE | 7 |
THEORY DEVELOPMENT IS A JAZZ SOLO | 25 |
530 | 41 |
Urheberrecht | |
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Consumer Research: Introspective Essays on the Study of Consumption Morris B. Holbrook Eingeschränkte Leseprobe - 1995 |
Häufige Begriffe und Wortgruppen
academic activities Advances in consumer aesthetic animal approach Art Pepper artistic aspects Association for Consumer band baseball Beth Hirschman Bird brand business school buying called Charlie Parker communication concern consumer behavior consumer research consumer research Vol consumption experiences creative critical culture described discipline discourse Dizzy emotions essay example experiential feelings focus Gene Krupa Gerry Mulligan Giamatti hedonic Hirschman Holbrook Howard human inquiry interpretive jazz musicians John Journal of Consumer Journal of Marketing knowledge Koko lives lyrical M. H. Abrams managerial relevance marketing managers marketing research means metaphor Milt Jackson Modern Jazz Quartet Morris the Cat neopositivistic objects one's Original work published Paul Desmond perspective play pursue reflects research in marketing rhetoric role romantic romanticism scholarly scholarship scientific scientists sense Skylark social solo style subjective personal introspection suggest sumer sumer research Task Force theme thought tion University Press Wallendorf words
Verweise auf dieses Buch
Market-driven Thinking: Achieving Contextual Intelligence Arch G. Woodside Keine Leseprobe verfügbar - 2005 |