The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful AdvertisingSmall, Maynard, 1903 - 240 Seiten |
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action adver advertisement appear apperception argument associated attention value attract attention awaken breakfast table called cameras cent chapter color contrast Crossett Shoes describe desired direct command entire fact feel feet figure firm former experiences Fountain Pen four Franklin Mills function green hypnotism idea illusions illustration imagine impression Ivory soap John Wanamaker letters liniment look magazine ment mental image mental imagery mind movement Nabisco noticed number of errors obey object Omega Oil oneiromancy Oneita particular perception persons piano portable houses possible customer present principle printed psychological Quaker Oats reader reading small face result return coupon secure seen sensation of sight sensations sense organs shown sight Simon says small face type smell soap sound suggested symbol taste tell things thought tion tisement to-day Union Suits vertisement visual vivid WALTER DILL SCOTT Wheatlet words York
Beliebte Passagen
Seite 204 - I recollect that when a stripling, my first exploit in squirrelshooting was in a grove of tall walnut-trees that shades one side of the valley. I had wandered into it at noontime, when all nature is peculiarly quiet, and was startled by the roar of my own gun as it broke the Sabbath stillness around, and was prolonged and reverberated by the angry echoes.
Seite 204 - In his devouring mind's eye, he pictured to himself every roasting pig running about with a pudding in his belly, and an apple in his mouth; the pigeons were snugly put to bed in a comfortable pie, and tucked in with a coverlet of crust; the geese were swimming in their own gravy; and the ducks pairing cosily in dishes, like snug married couples, with a decent competency of onion sauce. In the porkers he saw carved out the future sleek side of bacon, and juicy relishing ham; not a turkey but he beheld...
Seite 48 - Vice is a monster of such frightful mien, As, to be hated, needs but to be seen; But seen too oft, familiar with her face, We first endure, then pity, then embrace.
Seite 62 - There is a story, which is credible enough though it may not be true, of a practical joker, who, seeing a discharged veteran carrying home his dinner, suddenly called out, 'Attention!' whereupon the man instantly brought his hands down, and lost his mutton and potatoes in the gutter. The drill had been thorough, and its effects had become embodied in the man's nervous structure.
Seite 204 - Not far from this village, perhaps about two miles, there is a little valley or rather lap of land among high hills, which is one of the quietest places in the whole world. A small brook glides through it, with just murmur enough to lull one to repose ; and the occasional whistle of a quail or tapping of a woodpecker is almost the only sound that ever breaks in upon the uniform tranquillity.
Seite 195 - I can see all four sides of two, three, four or even more rooms with such distinctness that if you should ask me what was in any particular place in any one, or ask me to count the chairs, etc., I could do it without the least hesitation. The more I learn by heart the more clearly do I see images of my pages. Even before I can recite the lines I see them so that I could give them very slowly, word for word, but my mind is so occupied in looking at my printed page that I have no idea of what I am...
Seite 211 - VOSC piano. We allow a liberal price for old instruments in exchange, and deliver the piano in your house free of expense. You can deal with us at a distant point the same as in Boston.
Seite 54 - In 1634, the rage among the Dutch to possess them was so great that the ordinary industry of the country was neglected, and the population, even to its lowest dregs, embarked in the tulip trade.
Seite 197 - I cannot shut my eyes and get a distinct image of anyone, although I used to be able to a few years ago, and the faculty seems to have gradually slipped away. — In my most vivid dreams, where the events appear like the most real facts, I am often troubled with a dimness of sight which causes the images to appear indistinct. — To come to the question of the breakfasttable, there is nothing definite about it.
Seite 54 - A golden bait hung temptingly out before the people, and one after the other, they rushed to the tulipmarts, like flies around a honey-pot. Every one imagined that the passion for tulips would last for ever, and that the wealthy from every part of the world would send to Holland, and pay whatever prices were asked for them.