The Process and Effects of mass communication1965 |
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Seite 340
... public - health agencies until an epidemic breaks out . The disease arouses public opinion , and authorities are immediately consulted and heeded . The explanation of the ... public opinion , therefore , is an attempt 340 LEONARD DOOB.
... public - health agencies until an epidemic breaks out . The disease arouses public opinion , and authorities are immediately consulted and heeded . The explanation of the ... public opinion , therefore , is an attempt 340 LEONARD DOOB.
Seite 343
... public opinion is now at an all - time high . The purpose of this paper is to discuss the relationship between communication and public opinion . " Discuss " here means to report on some ( illustrative ) research findings in the area ...
... public opinion is now at an all - time high . The purpose of this paper is to discuss the relationship between communication and public opinion . " Discuss " here means to report on some ( illustrative ) research findings in the area ...
Seite 376
... opinion , and also the use of means of influence such as propa- ganda , which subvert intelligent public discussion . A given public opinion is likely to be anywhere between a highly emotional and prejudiced point of view and a highly ...
... opinion , and also the use of means of influence such as propa- ganda , which subvert intelligent public discussion . A given public opinion is likely to be anywhere between a highly emotional and prejudiced point of view and a highly ...
Inhalt
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York