The Process and Effects of Mass Communication, Band 10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 Seiten The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Seite 172
... observations could be determined . Thirty - one participant observers took part in the study . They were spatially ... observation or unplanned mass observation was greatly reduced . Observers could witness the arrival at Midway Airport ...
... observations could be determined . Thirty - one participant observers took part in the study . They were spatially ... observation or unplanned mass observation was greatly reduced . Observers could witness the arrival at Midway Airport ...
Seite 247
... observed and interpreted , and now the cognitive field includes something that is not even physically present — a foot- ball or baseball game . The different moods of the subjects had a directive effect not only on what was observed but ...
... observed and interpreted , and now the cognitive field includes something that is not even physically present — a foot- ball or baseball game . The different moods of the subjects had a directive effect not only on what was observed but ...
Seite 626
... observe many episodes in which antisocially aggressive behavior has paid off abundantly and , considering that ... observed and minimized if the aggression brings punishment . A third , more recent study by Bandura again confirms ...
... observe many episodes in which antisocially aggressive behavior has paid off abundantly and , considering that ... observed and minimized if the aggression brings punishment . A third , more recent study by Bandura again confirms ...
Inhalt
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Urheberrecht | |
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