The Process and Effects of Mass Communication, Band 10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 Seiten The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Urheberrecht | |
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adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cial cognitive communica concerned cultural debates Democrats Dorothea Ross Elihu Katz ence environment example expected experience experimental exposure fact factors favorable film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized Pacific war perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio reference relationship relevant response role Rural Sociology sample satellites selective situation Social Psychology society stimulus story structure survey television tend theory tion tive V-E Day viewers voting war bond Wilbur Schramm York
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Das Stimulus-Response-Modell - Sinn und Weiterentwicklungen Marcus Breisinger Eingeschränkte Leseprobe - 2007 |