The Process and Effects of Mass Communication, Band 10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 Seiten The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
Im Buch
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Seite 399
... opinion change , or the translation of a verbally expressed opinion into corresponding behavior ? In the fol- lowing pages , Kelman attempts to answer some of these questions by conceptualizing opinion formation and change in terms of ...
... opinion change , or the translation of a verbally expressed opinion into corresponding behavior ? In the fol- lowing pages , Kelman attempts to answer some of these questions by conceptualizing opinion formation and change in terms of ...
Seite 400
... opinions observed in a particular survey will be translated into some form of concrete action ? What is the nature of the actions that people who hold a particular opinion are likely to take , and how are they likely to react to various ...
... opinions observed in a particular survey will be translated into some form of concrete action ? What is the nature of the actions that people who hold a particular opinion are likely to take , and how are they likely to react to various ...
Seite 403
... opinion formation and opinion change . It starts with the assumption that opinions adopted under different condi- tions of social influence , and based on different motivations , will differ in terms of their qualitative characteristics ...
... opinion formation and opinion change . It starts with the assumption that opinions adopted under different condi- tions of social influence , and based on different motivations , will differ in terms of their qualitative characteristics ...
Inhalt
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Urheberrecht | |
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