Mixed Methodology: Combining Qualitative and Quantitative Approaches
Looking for a practical guide to using mixed methodologies? This book explores the most effective way to combine qualitative and quantitative techniques. It begins with a discussion of the paradigm wars between positivism and constructivism, explains the difference between using mixed methods in just the research methodology portion of a study versus using mixed model studies across all phases of the process, and then presents a typology of mixed methods and mixed model studies.
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A Handbook of Media and Communication Research: Qualitative and Quantitative ...
Klaus Bruhn Jensen
Keine Leseprobe verfügbar - 2002