Media Studies: The Essential Resource

Cover
Psychology Press, 2004 - 285 Seiten

A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy.
The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction.
This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include:

  • further reading suggestions
  • a comprehensive bibliography
  • a list of web resources.
 

Inhalt

Acknowledgements
Image analysis 10
Narrative as an analytical tool 28
The role of genre 35
Representation and ageism 47
Realism and documentary 55
Intertextuality 69
Ideology and advertising 78
Audience segmentation 104
Questioning effects 112
Audience participation and reality TV 126
Gendered consumption 137
Buffy and her fans 146
MEDIA INSTITUTIONS 159
Professional practice 185
Public service broadcasting PSB 205

MEDIA AUDIENCES 95
Encoding and decoding 96
Researching audiences 99
Ethnographic research 102
Ownership and the music industry 231
Media Studies and postmodernism 255
Index 271
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