The Process and Effects of Mass Communication, Band 10The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Inhalt
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
accepted action activities adoption American appear asked attention attitudes audience become behavior called campaign concerned consider course debates direct discussion effects evidence example existing expected experience exposure fact factors function give given human idea important increase indicate individual influence interest interpretation involved issues Journal kind learning less mass communications mass media means ment nature newspaper observed operate opinion organized particular party percent person picture political position possible present Press problem produce questions radio reason receiver reference relationship response role seems selective sense situation social society sources story structure subjects suggest television tend theory things tion University values voting York
Verweise auf dieses Buch
Das Stimulus-Response-Modell - Sinn und Weiterentwicklungen Marcus Breisinger Eingeschränkte Leseprobe - 2007 |
Bibliografische Informationen
| Titel | The Process and Effects of Mass Communication, Band 10 The Process and Effects of Mass Communication, Donald F. Roberts |
| Autor/in | Roberts, Donald F., co-comp |
| Herausgeber | Wilbur Schramm, Donald F. Roberts |
| Mitwirkende Personen | Ḥasan Bannā |
| Ausgabe | 2, illustriert, überarbeitet |
| Verlag | University of Illinois Press, 1971 |
| ISBN | 0252001974, 9780252001970 |
| Länge | 997 Seiten |
| Zitat exportieren | BiBTeX EndNote RefMan |