The Process and Effects of Mass Communication, Band 10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 Seiten The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Wilbur Schramm, Donald F. Roberts. The Social Role of the Machinery of Mass Media What role can be assigned to the mass media by virtue of the fact that they exist ? What are the implications of a Hollywood , a Radio City , and a Time ...
Wilbur Schramm, Donald F. Roberts. The Social Role of the Machinery of Mass Media What role can be assigned to the mass media by virtue of the fact that they exist ? What are the implications of a Hollywood , a Radio City , and a Time ...
Seite 691
Wilbur Schramm, Donald F. Roberts. strate what the mass media have to do with her voting behavior —but from the viewpoint of the larger society , it is the influ- ence of the mass media which is the most potent . The persons generally ...
Wilbur Schramm, Donald F. Roberts. strate what the mass media have to do with her voting behavior —but from the viewpoint of the larger society , it is the influ- ence of the mass media which is the most potent . The persons generally ...
Seite 871
... of the inexorable and unilateral spread of mass media around the world , showing that no society , once it acquires a media system , does go back to an oral system of communica- tion . In the next section of this chapter I want to ...
... of the inexorable and unilateral spread of mass media around the world , showing that no society , once it acquires a media system , does go back to an oral system of communica- tion . In the next section of this chapter I want to ...
Inhalt
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Urheberrecht | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York
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