The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 Seiten |
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Seite 223
... individual may announce or admit that he doesn't like young children , that he avoids them whenever he can and is annoyed by them when they cannot be avoided . This description of his attitude may be ac- curate , but it is not an ...
... individual may announce or admit that he doesn't like young children , that he avoids them whenever he can and is annoyed by them when they cannot be avoided . This description of his attitude may be ac- curate , but it is not an ...
Seite 239
... individual holds the opinion of a given direction and degree . Salience reflects the importance of the attitude within the individual . VARIATION IN ATTITUDE Attitudes Stem from the Group Our discussion up to this point has been based ...
... individual holds the opinion of a given direction and degree . Salience reflects the importance of the attitude within the individual . VARIATION IN ATTITUDE Attitudes Stem from the Group Our discussion up to this point has been based ...
Seite 240
... individual independ- ently developing similar attitudes , not of interaction among individuals in the group . But even the attitude that leads an individual to associate with a group is most likely an emergent from previous group ...
... individual independ- ently developing similar attitudes , not of interaction among individuals in the group . But even the attitude that leads an individual to associate with a group is most likely an emergent from previous group ...
Inhalt
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure subjects suggest superego tend tion United war bond World War II York