Lotteries
Economic pressure on states in the 1980s have led a number in this country to market lotteries in an unprecedentedly aggressive manner
Print Book, English, ©1992
1st pbk. ed View all formats and editions
Transaction Publishers, New Brunswick, N.J., ©1992
vii, 116 pages ; 24 cm
9781560005780, 1560005785
25685086
PART ONE 1. Past History and Present Comparisons 2. Lotteries as a Response to the New Federalism 3. The Quick-Fix that Led to Serious Addiction PART TWO 4. Lotteries as State Tax Policy 5. State Lotteries: Grafting Private Enterprise onto Government Structures 6. Marketing the Lotteries: Present Practices 7. Marketing the Lotteries of the Future 8. Advertising the Lotteries: Present Practices PART THREE 9. Tax Reform: Toward a Less Regressive Lottery 10. Budget Process Reform: Pulling in the States’ Necks 11. Marketing Reform 12. Advertising Reform
Includes a new introduction to the paperback ed